Hotjar is a conduct analytics and web site optimization instrument that helps you perceive how customers behave in your web site, what they want, and the way they really feel. It makes use of visuals, equivalent to heatmaps, information customers’ periods, makes use of surveys to assemble suggestions, and identifies your most outstanding person expertise points and their fixes.
It’s a number one resolution for anybody who needs to go above and past conventional internet and conduct analytics. Nevertheless, nearly as good as Hotjar is, there are different main analytics instruments. For no matter purpose, folks need options. And there’s an extended checklist of them.
However I’m narrowing it all the way down to the highest three: Loopy Egg, Fullstory, and Mouseflow.
Loopy Egg
I’m writing for Crazy Egg. So, you’re in all probability pondering I needed to put them on this checklist. Perhaps I did. However each different article that put Loopy Egg on their checklist, didn’t should. I’m not incorrect to place us as probably the greatest Hotjar options, and neither are they.
Loopy Egg offers you a set of analytics, optimization, and suggestions instruments; the whole lot you must enhance the person expertise in your web site.
Web site heatmaps allow you to see the place guests work together together with your web site so you possibly can optimize web page design and drive extra conversions. I like how one can filter clicks to see how totally different segments work together with a web page, serving to you higher perceive the place individuals are clicking.
A/B testing generally is a nightmare with lots of analytics platforms. However you possibly can launch A/B checks in 3 straightforward steps and get real-time outcomes with Loopy Egg. And I can’t neglect the surveys. I like you could model them, that they’re customizable, and are straightforward to arrange.
The power to report precise customer periods is a large bonus since you get to see how actual folks navigate your web site and get insights into why they do what they do.
In the end, Loopy Egg is a versatile, user-friendly resolution, and the in-depth information segmentation choices are past what Hotjar can do.
Pricing and Plans: I recognize how clear the pricing is. All plans are billed yearly, so put together for that. However you get a free 30-day trial with every plan which is greater than sufficient time to determine if it’s for you. The Starter plan is $29/mo, Plus is $99/mo, Professional is $249/mo, and Enterprise is $499/mo.
Fullstory
Fullstory is a “Digital Expertise Intelligence” platform that focuses on the end-to-end digital person expertise, measuring and analyzing person interactions with your whole digital channels.
You may watch what your customers are doing in actual time with their behavioral insights instrument. Having the ability to monitor a person’s complete historical past together with your web site is a plus. Additionally they have a singular characteristic known as High Alternatives, that mechanically analyzes session recordings and reveals you the best alternatives to enhance your web site’s UX.
What was most attention-grabbing to me was that they are saying they don’t use display screen recorders as a result of they might decelerate your web site efficiency and put person privateness in jeopardy, and as an alternative use heatmaps and session replay to present you a full view of person conduct.
Additionally price mentioning is Fullstory’s complete quantitative analytics capabilities, together with funnel evaluation. Bear in mind too that they can be utilized to investigate cellular apps in addition to web sites.
My subject with Fullstory is that it’s designed for enterprise companies. They sometimes function in a number of markets and supply a variety of services and products.
So, an answer that measures and analyzes person interactions throughout all digital channels is nice for them. However an answer that’s actually for enterprises isn’t for small and mid-size companies with smaller groups and fewer complexity. They don’t want such a high-level resolution. They want one thing versatile, and simple to make use of and arrange, like Loopy Egg.
Pricing and Plans: One other factor I don’t like is the dearth of transparency with pricing. They don’t share any costs on their web site. You need to contact them for pricing particulars, however you do get a demo if you do. Right here’s what they are saying about every plan:
- Knowledge Direct: “For information science and analytics groups to construct predictive fashions or use information for GenAI and LLMs.”
- Enterprise: “For groups that want whole cross-functional readability into their digital portfolio.”
- Superior: “For corporations that want deep product analytics and qualitative insights to develop with agility.”
- Enterprise: “For organizations that want to find tendencies, plan roadmaps, and enhance funnels at scale.”
Mouseflow
Mouseflow is a conduct analytics platform and web site optimization instrument that helps you perceive and enhance person expertise and conversion charges in your web site. I like how they’re centered on serving to you discover out the why behind the numbers and information.
It’s near a one-to-one substitute for Hotjar. And I say shut as a result of it doesn’t have A/B testing and some different small options, however it could take over the warmth mapping, session replay, and funnel evaluation.
They’ve received a strong analytics ecosystem that’s really actually spectacular. It contains session replay, the place you possibly can rewatch the conduct of various viewers segments. You may determine the place guests are changing, getting caught, and dropping off in your web site with their conversion funnel optimization instrument.
Their web site heatmaps report 100% of your visitors by default, as an alternative of sampling solely part of it. One among my favourite options is the person suggestions instrument that catches prospects in crucial moments, like after they’re rage-clicking, and offers you on the spot suggestions.
Pricing and Plans: Their pricing is a bit more sophisticated than I’d prefer it to be as a result of the costs change primarily based on what number of periods they monitor a month for you. However they do appear to have an possibility for everyone they usually supply a 14-day free trial. You may pay month-to-month or yearly for every of the next plans:
Important: For people and small groups. (costs for paying yearly)
- Important Free– $0/mo for 500 periods
- Important Starter– $31/mo for five,000 periods
- Important Progress– $109/mo for 15,000 periods
Superior: For rising groups and organizations. (Costs for paying yearly)
- Superior Enterprise– $219/mo for 50,000 periods
- Superior Professional– $399/mo for 150,000 periods
Enterprise: For giant enterprises. Contact gross sales for pricing.
I wish to make a remark right here about how limiting these plans are. If you happen to get any actual visitors to your web site, you’re not even going to take a look at the important plans. 15,000 periods a month is nothing.
So, then you definately go all the way down to the superior plans, and also you’re taking a look at $399 a month for 150,000 periods, and even that’s low for websites that get good visitors. On the finish of the day, the prices can get uncontrolled. For me, it’s a no brainer. It’s less expensive to go together with Loopy Egg. You get 500,000 tracked pageviews /mo with their professional plan at $249/mo.
The way to Select One of many Three Hotjar Options
Every of those Hotjar options helps people and companies who wish to higher perceive the conduct of tourists on their web site. All of them have their execs and cons and might get the job completed in terms of analytics. So, how do you select one?
Listed below are my ideas:
- If you happen to’re a small or mid-sized enterprise that wants a versatile, user-friendly resolution that’s extraordinarily inexpensive, get Loopy Egg.
- If you happen to’re an enterprise and want a high-level resolution that may enable you to with person and internet analytics throughout all of your digital platforms, go together with Fullstory.
- If you happen to simply began your web site and it doesn’t get a complete lot of actual visitors but, or you must go together with a free plan for now, get Mouseflow.
Additionally, benefit from free trials and demos. You get to truly use the options, get a really feel for the interface, and see whether or not your workforce is taking to the platform or not.
Keep in mind, Loopy Egg gives a 30-day free trial with all of their plans, Mouseflow gives a 14-day free trial, and Fullstory offers you a demo if you attain out to them about pricing particulars. You may even throw Hotjar into the combo and take a look at their free plan for some time to see the way it stacks as much as these options.
Are These Options Higher Than Hotjar?
Numerous you could have come to this text not only for the options, however for whether or not or not these platforms are higher than Hotjar. As a result of what’s the purpose of making an attempt one thing else if Hotjar beats them out it doesn’t matter what?
My trustworthy reply is that Loopy Egg is certainly higher than Hotjar due to the in-depth information segmentation choices and the costs are unmatched for what you get with every plan.
Sure, I’m a bit biased, however I imagine how a lot information you possibly can gather and what you are able to do with it, and affordability are essential sufficient to essentially matter to folks searching for a conduct analytics and web site optimization instrument.
You may nonetheless go together with Hotjar if you wish to construct a customized plan. However truthfully, it’s not well worth the problem of placing all of it collectively your self. Loopy Egg has simple plans which have the whole lot you must enhance the person expertise.
Full-story could possibly be an possibility in the event you’re a big enterprise. Mouseflow might match in the event you want a good free plan for a web site that doesn’t get actual visitors.
However nonetheless, I feel Loopy Egg is smart in each of those conditions as a result of it’s a scalable resolution that may assist an enterprise. And also you’re seemingly right here as a result of your web site does get actual visitors. So, an answer that doesn’t enable you to with that actual visitors doesn’t make sense.
On the finish of the day, I’m standing behind the truth that Loopy Egg is healthier than Hotjar, Fullstory, and Mouseflow.
