We didn’t simply seize a bunch of random about us web page examples for this piece. We discovered the very best examples—the web site about us pages it’s best to mannequin yours on.
1. Magic Spoon
Magic Spoon makes low-carb, sugar-free cereals to interchange your favourite sugary cereals. Magic Spoon’s About Us page is brief, candy, and playful—similar to the model itself.
The web page doesn’t go too deep into the founding of the model or all the nice accolades Magic Spoon has received.
As a substitute, the founders instantly leap into the ache level that spurred them to start out Magic Spoon within the first place.
And what’s that ache level? An absence of nutritious, energizing cereals that look and style like everybody’s childhood favorites.
You already know, like Froot Loops, Cocoa Puffs, and Cinnamon Toast Crunch (my private fave).
However as most adults know, conventional cereal simply isn’t nice for the physique. Which is the place Magic Spoon is available in.
The 2 founders give a snippet of how lengthy it took them to make the primary Magic Spoon cereal (1 yr) and promise that it’s a guilt-free different to the sugary stuff.
The colourful cereal items assist the web page pop visually, and intriguing info sprinkled all through the textual content do too.
Just like the stat that the common American eats 100 bowls of cereal yearly even when they don’t eat a single bowl of cereal.
Please clarify that one to me, Magic Spoon! I’m dying to know.
Unsubstantiated cereal-bowl-consumption truth apart, it’s a colourful, enjoyable, and customer-focused about us web page.
2. Buffer
Buffer is a social media administration platform with a completely distant workforce, and its About Us web page shines in a number of methods.
First, the web page oozes with friendliness. There’s a smiley-face emoji, informal language, and photos of Buffer crew members wanting positively joyous.
Second, the copy expertly weaves tidbits about Buffer’s historical past along with particulars in regards to the firm’s core values. These embody transparency, gratitude, a dedication to compete with “our yesterday selves,” and optimism.
Third, the visuals again up the values. You possibly can see all of Buffer’s present numbers—together with month-to-month recurring income and every day energetic customers—proper there on the about web page.
The copy hints at how Buffer’s manner of doing enterprise positively impacts its purchasers. Underneath the tidbit about gratitude being a core worth, as an illustration, Buffer states, “We method buyer conversations with the data that it’s a privilege to serve them.”
This digital advertising company about us pattern is totally devoid of any competitor-bashing copy. It mainly makes the reader really feel like every part goes to be okay, errors might be overcome, development can occur with small steps, and assist is throughout.
That’s some highly effective stuff.
3. Allbirds
The about us page for Allbirds is visually gripping proper from the primary look. Mom Nature made Allbirds do what?? I have to know!
The reply, we study slightly below this picture, is that Mom Nature impressed the 2 Allbirds founders to create a sustainable new cloth manufactured from wool: “A local of New Zealand, Tim Brown was all the time nicely versed within the magical qualities of merino wool. Inherently curious, he started asking himself why such a exceptional, sustainable useful resource was nearly absent within the footwear trade. And with that spirit of marvel, the Allbirds journey started.”
Increase. Quick, candy, and attention-grabbing—.
The copy on this about us web page instance for a web based retailer shortly strikes to what prospects will get once they put on Allbirds sneakers. These options embody:
- A easy, pure design
- An absence of artificial supplies
- “Cloud 9”-level consolation backed by a 30-day, no-questions-asked assure
All of this info is backed by extra eye-catching visuals.
Then there’s a fast breakdown of Allbirds’ dedication to the Earth (it’s a licensed B Corp), giving again, and buyer consolation.
I actually got here away with an entire understanding of the corporate’s story, merchandise, and values after only one scroll down by means of the about web page. It took possibly 60 seconds to achieve all that info.
That’s what I name efficient.
4. Melissa & Doug
If you happen to’re a guardian, you might be nearly definitely acquainted with the colourful, picket choices offered by Melissa & Doug. Initially recognized for its puzzles, the corporate now affords every part from toy picket docs’ workplaces and grocery counters (actually!) to coach units and craft kits.
Not every part is picket, however Melissa & Doug steers away from plastic as a lot as doable.
The toys hearken again to an easier time, and fogeys gobble it up. (Myself included. When my son turned two, he acquired a Melissa & Doug Latches Barn Toy and I performed with it greater than he did.)
As screens have turn into extra ubiquitous within the parenting sphere, Melissa & Doug affords a refreshing different to tablets and toys that do all of the taking part in to your youngsters.
As a substitute, the main focus is open-ended, screen-free, sustainable play. The about page showcases these core values with playful, pastel illustrations.
It’s quick, it’s candy, and it hits a main ache level in dad and mom in every single place: how do I get my child to remain off the pill and truly play with toys?
You run-don’t-walk to Melissa & Doug, that’s how.
5. Cotopaxi
Cotopaxi is an out of doors model that makes sustainable gear and donates a portion of its income to preventing poverty across the globe. The Cotopaxi About Us page instantly grabs the attention with a photograph of 4 individuals carrying colourful Cotopaxi jackets.
Proper beneath this, there’s a snippet that tells readers what Cotopaxi’s all about in simply three strains.
Then the main focus strikes away from Cotopaxi’s choices and focuses on the corporate’s three core tenets:
- Preventing poverty
- Moral & sustainable manufacturing
- Accountability
Scroll additional down and also you’ll discover a hyperlink to Cotopaxi’s 2023 Impression Report, launched in April 2024.
(Facet notice: I clicked on the report, which adheres to GRI Sustainability Reporting Standards, and it’s impressively thorough. All sections that comprise information in regards to the firm’s impression all over the world are fact-checked by third-party organizations like 1% for the Planet and Honest Commerce Licensed.)
If you happen to go even additional down the About Us web page, you’ll discover extra details about why Cotopaxi is dedicated to serving to others: “[Founder] Davis Smith grew up all through Latin America, the place he noticed first-hand the hardship ensuing from unequal entry to alternative. He has since devoted himself to utilizing enterprise as a power for good with a view to tackle the inequality he witnessed throughout his childhood.”
And on the very backside of the web page, you’ll discover hyperlinks to each single one of many firm’s Impression Studies courting again to its 2015 inception.
That’s what I name transparency.
If you wish to make an about web page that evokes prospects to care about your model as a result of your model cares about others, Cotopaxi is your blueprint.
6. Mayo Clinic
Mayo Clinic is a nonprofit medical middle recognized for superior analysis and glorious affected person care. And with regards to about us pages within the medical discipline, Mayo Clinic is an interesting instance.
The very first thing you see if you go to the Mayo Clinic’s about us page is the tagline, “Fixing the world’s hardest medical issues — one individual at a time.” Immediately beneath this can be a photograph of a Mayo Clinic affected person with a hyperlink to their story.
Nothing says patient-centered care like an about us web page that actually focuses on sufferers from the leap.
Scroll down and also you’ll discover extra details about how the Mayo Clinic serves sufferers. The medical nonprofit’s historical past is sprinkled all through the textual content.
Like on this quote from the about us web page: “At Mayo Clinic, specialists work collectively to resolve probably the most difficult unmet wants of sufferers. Our historical past of innovation dates again nearly 150 years, when brothers Will and Charlie Mayo pioneered an built-in, team-based method to drugs.”
It all the time comes again to the affected person.
Go even additional down and also you’ll discover hyperlinks to extra in-depth details about the Mayo Clinic’s:
- Places
- Governance and board of trustees
- Medicare Accountable Care Group
- Volunteers
- Mayo Clinic Care Community assets
- Mission and values
Since every of those matters has its personal web page, the knowledge doesn’t litter the about web page.
And on the backside of the web page, there’s a CTA button to donate to the Mayo Clinic so it will possibly preserve serving to sufferers overcome medical challenges.
Nonprofits, take notice!
7. Toyota
Toyota makes vehicles, and the about web page may wax poetic about how superb its vehicles are.
And I imply, they’re superb. They final endlessly. How do I do know? My household has a historical past of solely shopping for Toyotas. My solely automotive is a 2014 Toyota Tacoma that’s going sturdy with over 150,000 miles on it. I anticipate it to final for at the very least one other twenty years, just like the Toyotas my dad and mom drove all through my entire childhood.
However as an alternative of bragging about how superior and sturdy its autos are, the Toyota About Us page instantly shines the highlight on the client.
The very first sentence is that this: “Our ardour is about giving individuals the liberty to discover their world and attain their full potential.”
Then, there’s the Toyota Philosophy. The sand-colored background makes the picture of a buyer having fun with a picnic at the back of a Toyota come out.
And the textual content continues to have fun the client. The headings on this part say issues like “You’re what drive us” and “Constructed for the way you reside” and “Drive change, your manner.”
You, you, your.
May you get any extra customer-centric in an about us web page?
I don’t assume so.
8. Nike
Nike is…nicely, everybody is aware of what Nike is. Regardless of its apparent success, the sportswear big has but to lose concentrate on the client.
Even on its about web page.
Nobody would actually blame Nike for humble-bragging only a little. I imply, it’s Nike in any case. The Nike Swoosh is acknowledged all over the world.
However Nike’s visually striking about us page is all in regards to the athletes it serves. Cleverly, in line with this about us web page, “When you’ve got a physique, you might be an athlete.”
That’s a daring assertion.
It’s additionally inclusive. It tells everybody who sees the web page that they’re welcome right here. That Nike needs them to have fun their physique and what it will possibly do. That Nike gear is for everybody, not simply Olympians and NBA stars.
Scroll down a bit additional and also you get a sneak peek at a photograph essay that reveals behind-the-scenes glimpses of how Nike sneakers are made. Go down extra and also you’ll discover information articles, athlete interviews, and tales that seize Nike’s previous.
Go down much more and also you’ll discover a hyperlink to a 2023 Impression Report, hyperlinks to new merchandise and occasions, and hyperlinks to Nike’s initiatives.
There are many hyperlinks and never a ton of textual content, which works nicely as a result of everybody is aware of what Nike is.
But it surely’s that first glimpse of the About Us web page that stands out to me. The daring assertion that Nike serves athletes, and that you probably have a physique, you might be an athlete in Nike’s eyes.
It’s welcoming, it’s affirming, and it’s making me need to go seize myself a pair of Nike sneakers.
9. Nationwide Park Service
The Nationwide Park Service (NPS) is a authorities company that manages and protects 433 national parks, historic sites, and natural landmarks in the US.
Although it’s not a enterprise, the National Park Service about us page tells a narrative, reads easily, and focuses on the person.
However on this case, the person is solely individuals who go to and worth these protected websites.
Three quick, simply readable paragraphs introduce the NPS’s historical past, the work it does, and the main focus it has on “creating close-to-home alternatives for youths and households to get exterior, be energetic, and have enjoyable,” amongst different issues.
Decrease down on the web page, you’ll discover sections exhibiting the:
- Mission assertion with a hyperlink to the laws that governs the NPS
- Worker part with hyperlinks to numerous profession and volunteer packages
- Clear breakdown of the NPS’s construction, full with a visible illustration
- Quick historical past of the long-lasting NPS arrowhead emblem
- Be taught Extra part with hyperlinks to FAQs, park planning assist, maps, and customer statistics
- Comply with Us part with hyperlinks to all official NPS social media websites
The about web page is simple on the eyes and extremely digestible. If you happen to’re in an trade the place it is advisable be clear, direct, and useful, the NPS web site is a good about us web page instance.
10. Burt’s Bees
Burt’s Bees is a pure private care model that makes beeswax-based lip balm and skincare merchandise. If you already know me IRL, you already know I don’t go anyplace with out Burt’s Bees lip balm.
That’s why I used to be happy to see that Burt’s Bees has a superb about web page design, similar to it has glorious lip balm.
The dripping honeycomb! The actual Burt and his bees (okay it’s an actor however nonetheless)! The quick but fascinating historical past of how a hitchhiking second was a model so worthwhile Clorox purchased it in 2007 for over 900 million!
It’s all there on the Burt’s Bees about us page.
There are additionally sections on how the corporate practices sustainability, the way it helps its farming companions, and the way its merchandise assist the pores and skin keep wholesome.
With daring pinkish-red headers, quick chunks of textual content, and plenty of sunshine-yellow highlights, the design is cheerful, outdoorsy, and really on-brand.
What Makes a Nice About Web page
Now that we’ve explored 10 of one of the best examples round, you’re in all probability bursting with your individual about web page concepts for your website.
Listed here are 5 important elements for crafting a compelling about us web page.
It tells a narrative
This goes past simply documenting the historical past of your model or group. As a substitute, concentrate on moments in your historical past that resonate together with your viewers. Hyperlink to an extended historical past web page when you actually need to share the main points.
However save your about web page for the highlights. Additional factors when you tie the highlights in together with your mission, values, and cause for making a enterprise within the first place.
There’s an audience-centered method
As a substitute of simply speaking about your self or your corporation, body your story in a manner that connects together with your guests. Preserve this thought in your head the entire time: why ought to they care?
It sounds harsh, however right here’s the factor. Your net guests are in your web site to learn the way what you do connects to what they need.
So present them. Present them how your journey, or your experience, or your values profit them.
It’s bursting with character
Individuals need to join with actual people, not faceless conglomerates. You’ll discover that not one of the about web page examples I’ve included right here have company communicate to wade by means of.
There’s a cause for that, and it’s that nobody needs to learn company communicate.
Even when you’re within the driest, most boring trade ever, discover a option to infuse your about web page with character. It doesn’t must be compelled. Simply preserve the language easy, the sentences quick, and the content material relatable and real.
In case your model does have extra room for playfulness, although, embrace it!
The web page contains high-quality visuals
Your about us web page ought to embody photos or different visible components that make your message stand out. On the identical time, the design ought to line up together with your model. Use the identical fonts, colours, and picture types throughout your web site to maintain your model constant and recognizable.
It ends with a transparent call-to-action (CTA)
Or a number of.
Don’t be afraid to have at the very least one clear name to motion. Many of the manufacturers on this checklist have manner multiple CTA. That is tremendous, so long as issues don’t get cluttered.
Whether or not they notice it or not, guests will need one thing concrete to do with the knowledge they’ve gained out of your about web page.
Having buttons for actions like exploring different companies, signing up for a e-newsletter, or following you on social media provides guests clear subsequent steps to take.
