Now you can use Google Analytics 4 (GA4) to research and phase engagement metrics, for every of your A/B Testing web page variants on Loopy Egg.
By combining GA4’s quantitative analytics with Loopy Egg’s personal Heatmaps and Session Recording capabilities for every web page variant, you get highly effective insights into how your A/B Assessments affect person conduct and conversion charges on every web page — all with only a single paid plan.
How does the Google Analytics integration work?
The combination works by sending a customized occasion to GA4 when an A/B Check variant is considered by a web site customer.
It is possible for you to to see the entire depend of pageviews on A/B Check variants, together with the distinctive customer depend and associated conversions.
These customized occasions are despatched with all of the parameters that GA typically provides. Which means that for every A/B Check in Loopy Egg, now you can:
- Evaluate engagement metrics like: New vs. Returning Customers, Common Session Period, Exit Price, Bounce Price, Pages per Session, and extra.
- Section by dimensions like: URL, System, Browser, Display screen Decision, Nation, Supply/Medium, Marketing campaign, and extra.
As well as, these occasions include customized properties for:
- ID of the related A/B Check
- Identify of the related A/B Check
- ID of the web page variant considered
- Identify of the web page variant considered
So you’ll not solely be capable of evaluate the outcomes of web page variants throughout the identical A/B Check, but additionally to check variants belonging to totally different A/B assessments altogether.
How do I arrange the Google Analytics integration for Loopy Egg?
Relying on the way you’ve already put in GA in your web site, you’ll be able to both:
- Configure your GA settings to report on the customized occasion properties that Loopy Egg sends when an A/B Check variant is considered.
- Create a brand new tag in Google Tag Supervisor (GTM).
These steps solely need to be carried out as soon as to combine Loopy Egg totally with Google Analytics.
Comply with our integration guide to attach your Loopy Egg and GA4 accounts, and get deeper metrics on how your A/B Assessments are performing in the present day.
Able to get began, driving extra worth out of your web site efficiency?
Get began producing your first Heatmaps and A/B Assessments on Loopy Egg — free with a 30-day trial.
