There are a number of startup web site examples lists to take inspiration from. And whilst you recognize the generic finest practices they supply, and the “this is the reason we like this website…” rundown, you’re on the lookout for one thing slightly extra concrete.
Creating a startup website is way tougher when you’ve gotten 1,000,000 design suggestions to select from. The #1 design tip you may take from the highest startup web sites and apply to your individual website would make the method a lot simpler. So, enable me.
Prime 7 Startup Web site Examples and Their #1 Design Tip
Feastables
Mr. Beast is likely one of the most influential YouTubers on this planet. However he’s additionally an entrepreneur, with considered one of his companies being Feastables, a chocolate bar startup.
Immediately, you’re hit with a daring blue, orange, pink, and white colour scheme on the house web page. Other than the colours, you’ve bought components all through the location that scream Mr. Beast, like the brand within the prime left nook, touches of animation, and crisp photos of the chocolate, Mr. Beast, his buddies, and his work.
I recognize how easy the web site design is to navigate and the way it isn’t crowded with textual content. He lets the pictures and animation do the speaking. And I really like how all movies are embedded and play robotically on among the pages.
The buttons use colour and outlining to leap off the web page, and the easy CTAs are a pleasant contact. The positioning additionally has a candy little navigation bar on the prime the place you may entry a chatbot, change the nation of the web site, log in as a member, discover a retailer, and think about your cart.
#1 Design Tip: Lean closely into branding
Mr. Beast has an enormous model and he’s not afraid to make use of it to raise all of his ventures, together with this one. He’s daring, he’s on the market, and he makes his presence recognized, and that comes by within the visible branding on his website. He’s constant and other people realize it’s him.
Level clean, you want a model id. You want a brand, model colours, font, typography, and video and picture formatting that differentiates you from different individuals. Extra importantly, use all of these items throughout your whole advertising and marketing channels, from social media platforms to emails to print adverts to occasions.
You need your model to be so recognizable that every one individuals should see is your colour scheme they usually’ll realize it’s you, similar to Mr. Beast.
KeyNest
When individuals say discover a area of interest and also you’ll thrive, that is what they imply. KeyNest is a startup that fills an fascinating want: sharing keys safely. You drop the keys off at considered one of their lockers and handle who accesses it remotely. Airbnb hosts, serviced residence operators, motels, and property brokers have loved the service globally since 2016.
This website is really easy on the eyes. It takes benefit of a impartial colour scheme of greens, tans, and a contact of white. I really like the Poppins font and easy use of animation that attracts you in.
There’s an apparent navigation and hierarchy that makes it straightforward to seek out what you’re on the lookout for.
Total, the location offers off a really skilled, clean-cut vibe that’s good for its meant viewers.
#1 Design Tip: A bit little bit of animation goes a great distance
Lots of people get carried away with animation. They’ve bought issues sliding throughout the display, swooping in, blinking like a strobe gentle, scrolling. It’s simply method an excessive amount of. However KeyNest’s web site proves that slightly little bit of animation goes a great distance.
One of many first stuff you see on the house web page is the “Share keys together with your….” animation the place the phrase after “your” modifications, going from friends to cleaners to buddies to workers to contractors to tenants. It’s delicate, nevertheless it will get the purpose throughout you could simply share keys with anybody.
There are buttons you may hover over they usually reveal slightly bit extra data. And in the event you scroll down on the digital key lockers web page, the image of the locker to your proper modifications and reveals you the totally different steps to take.
Select a few vital messages you wish to hammer dwelling as KeyNest has executed on their website, and make them stand out with animation.
Clubhouse
Clubhouse is a singular app, self-described as a “social audio app” that lets customers be part of chat rooms and maintain audio conversations with different app customers on nearly any matter. They launched at an ideal time, through the COVID-19 pandemic, once we couldn’t speak in particular person however nonetheless craved connection.
Their web site needs you to do one factor, obtain the app. I really like using one CTA as a result of it retains guests targeted. They don’t overwhelm you with a bunch of menu choices or written messages. It shortly and clearly communicates what the app does.
The positioning additionally clings to a beautiful, minimalist design. However minimalist doesn’t imply boring. You get slightly animation, with small footage of various individuals bouncing across the web page. If you scroll down, the web page modifications to a special colour to maintain you engaged.
#1 Design Tip: Use a minimalist design structure
Many individuals are scared {that a} minimalist design is boring and may’t probably honor a model’s persona. Nonetheless, Clubhouse’s website proves them unsuitable. It’s so easy that it permits crucial issues to shine by, like the primary CTA (get clubhouse), their tagline (Mates over Followers), their brand, and the couple of different pages they’ve of their navigation bar.
As an alternative of a crowded, overwhelming startup web site design, use a minimalist structure. You may at all times add touches of animation, colour, and visuals to make the vital issues pop.
Meatable
Meatable is a singular model that produces lab-grown meat. They draw you in with the road, “It isn’t like meat, it’s meat.” They’re hell-bent on fixing a giant downside–environmental hurt attributable to industrial farming.
Rather a lot is happening on this website, nevertheless it doesn’t really feel prefer it as a result of the whole lot is organized so nicely. They use whitespace and colour to interrupt up the textual content. It might seem to be the orange and white colour scheme can be slightly an excessive amount of, nevertheless it isn’t as a result of white is the first colour.
The background video of a few of their sausage being made on the house web page is very eye-catching, and the textual content overlay stands out properly.
The positioning additionally makes use of photos rather well, mixing them up with footage of individuals, nature, merchandise, and infographics. The all-caps, brief, concise headers paired with enticing imagery is a heck of a combo. And I can’t neglect the cool little loading display that pops up whenever you go from web page to web page.
#1 Design tip: Inform a compelling story
This may occasionally not seem to be a design tip, however it’s in the event you again your story with high quality visuals. Meatable does one thing a whole lot of websites don’t: places their mission entrance and middle. They need what they do and the way wonderful it’s for the world to return throughout earlier than the rest. Overlook the colours, the brand, the font, the images. What’s the story and why does it matter?
They don’t simply inform a compelling model story with phrases both. They use visuals to deliver it to life, just like the background video on the homepage, or the part under it that illustrates the issue, resolution, science, and alternative, or the infographics they use on their science web page.
Current your individual model story in a compelling method to instantly resonate with like-minded individuals and differentiate your startup. And deal with it like present and inform. Share a message and use a visible to maintain guests with you.
Minna
Minna is an natural tea firm promoting many alternative tea flavors “that pop.” They needed to create a brand new sort of glowing beverage with out all of the not-so-good stuff like sugar and added sweeteners. It’s gentle, scrumptious, and could be purchased as particular person cans or in a range pack.
The complete-sized header picture caught my eye instantly. You get a glimpse of the tea cans and what the tea seems to be like within them. The positioning makes use of a CSS parallax scrolling impact that naturally guides you down the web page.
I like how they area components out on every web page. I additionally recognize how large their photos are and that they’ve clear backgrounds so that they pop. And the colourful sections are *chef’s kiss*.
It’s a easy website with only some pages. Nonetheless, the minor particulars like including dietary details and related certificates close to the “Order On-line” CTAs, elevate the location.
#1 Design tip: Don’t be afraid of colour
If there’s one factor you may’t ignore on Minna’s website, it’s the colour. There’s a number of it and it really works so nicely as a result of they’ve chosen the precise colours to play with.
Their dwelling web page colours change as you scroll down however they pair nicely with every image of their tea cans. Additionally they selected a impartial tan colour on their purchasing web page that enables the colour of the cans to pop.
Don’t be afraid of utilizing colour, particularly if it helps your model’s persona. Be certain your colours are straightforward on the eyes, although. We’d have a complete totally different expertise with Minna’s web site if their colours have been neon.
The Boring Firm
In line with the location, “The Boring Company creates protected, fast-to-dig, and low-cost transportation, utility, and freight tunnels. The mission: resolve visitors, allow speedy point-to-point transportation and rework cities.” They’re doing one thing big for the way forward for our world, and their web site illustrates that.
It offers off a futuristic vibe with an nearly midnight sort of colour scheme, with blacks, purples, blues, and an total darkish overlay on every web page. The house web page is very partaking due to the way it scrolls and makes use of full-screen photos.
The positioning’s straightforward navigation makes it user-friendly and intuitive to discover. There’s a well-defined visible hierarchy that naturally guides your eye to key data on every web page. I additionally love how they use high-quality photos and movies to assist present how the tunnels work and the way they’re made utilizing their fast-to-dig Prufrock tech.
The Boring Firm nails messaging too, by prominently displaying what they do on the homepage hero part.
#1 Design Tip: Nail the visuals
I can’t recover from how crystal clear The Boring Firm’s photos and movies are. And I actually can’t recover from how a lot their visuals satisfied me to maintain combing by their web site.
Not solely that, they selected the precise photos. They information you from one part to the subsequent, from key level of knowledge to key level of knowledge. The visuals additionally keep inside the similar colour scheme and draw you into a selected temper and emotion. They hold you there and amplify the message and mission.
Nail your visuals. Be very choosy in regards to the ones you utilize and ensure they provide life to what you’re saying within the textual content.
Cinera
Cinera is a pioneer within the headset trade. They use ground-breaking know-how to present you a cinematic expertise within the consolation of your individual dwelling. Their merchandise are made for film lovers and people who wish to take binge-watching their favourite reveals to the subsequent stage.
Their website will get proper to it, promoting their distinctive cinematic expertise with headsets instantly on the homepage. The primary {photograph} of a consumer sporting the progressive headpiece units the tone for all the website.
They inform their model story about fusing vogue and know-how with their visuals. They do an incredible job of creating their product look spectacular and displaying it from totally different viewpoints by movies, skilled pictures, and infographics.
Additionally, Cinera’s futuristic imaginative and prescient comes throughout with using gradients. There isn’t a lot textual content on their pages however what’s there’s solely related data, and that’s at all times good for guests.
#1 Design Tip: Present your merchandise off from totally different viewpoints
Cinera’s web site won’t be probably the most flashy, however they do one factor rather well, and that’s showcase their merchandise. You get them from almost each angle and it’s refreshing to see as a customer as a result of many corporations provide the similar viewpoint of merchandise in numerous codecs.
Should you’re a product-based startup, use your web site to indicate off your merchandise from totally different viewpoints. Give potential clients an opportunity to see how your product seems to be from varied angles. For instance, in the event you promote sun shades, present them up shut, on somebody’s face, on prime of their head, being held, and zoom in on totally different elements of them.
#1 Design Tip From Every Startup Web site Instance Summarized
- Feastables– Lean closely into branding
- KeyNest– A bit little bit of animation goes a great distance
- Clubhouse– Use a minimalist design structure
- Meatable– Inform a compelling story
- Minna– Don’t be afraid of colour
- The Boring Firm– Nail the visuals
- Cinera– Present your merchandise off from totally different viewpoints
