So lots of the massive winners of the 2021 Period — Slack, Zoom, Calendly, and so on. — appear so easy right now
In reality, the merchandise are and have been pretty sophisticated, feature-rich, highly effective, and so on.
Nonetheless it appears virtually quaint in 2025 that single, seemingly easy PLG-led merchandise may get…
— Jason ✨👾SaaStr 2025 is Might 13-15✨ Lemkin (@jasonlk) December 29, 2024
One of many hardest challenges in 2025 is … “Ought to We Simply Focus? Do Fewer Issues, However Higher?”
That is traditional VC and social media recommendation, and naturally, a lot reality in it
- However … however … the world in SaaS has quickly gone multi-product and platform the previous 18+ months or so
- Way more that even beforel
- Virtually each SaaS chief I’ve invested in by $20m ARR has 2+ core merchandise in market, nevertheless it’s greater than that. They’re constructing platforms.
- Platforms typically require 4-5 core merchandise to even be totally featured.
So it’s robust. Sure, you do have to do fewer issues higher, or nothing will likely be nice.
However prospects additionally need way more from you. And the competitors is constructing platforms.
You must do … each. Much less and Extra, in 2025.
Step up, or step apart. The times of a single product getting you to $100m ARR could also be largely … behind us.
We will’t all be Rippling, elevating a whole bunch of hundreds of thousands and extra to construct 50+ merchandise on the similar time. However we are able to study from leaders and trailblazers.
The purpose resolution isn’t lifeless. However within the age of AI, brokers, and platforms, the purpose resolution needs to be way more distinctive and particular than only a few years in the past.
Meaning, once more, in 2025 virtually all of us must step up.
